While my professional efforts have largely revolved around changing people’s health one at a time, the past several years have been increasingly dedicated to public health, from consulting congressional campaigns, to speaking internationally, to creating initiatives effecting healthy lifestyle change.
In 2011 Jeff Halevy was chosen to join Michelle Obama’s Let’s Move! campaign by its co-chair, Newark Mayor Cory Booker. Jeff created Our Power, which launched in Newark as Let’s Move! Newark: Our Power (LM!NOP). Tackling childhood obesity sixty minutes at a time through friendly competition and wearable health tracking technology, Our Power resulted in over 1,500,000 minutes moved by 1,500 Newark high school students — three years’ worth of nonstop activity! — in its successful 11-week pilot run. Our Power is expanding nationally to other US cities in 2012. For more information watch the videos below or visit the official LM!NOP site.
Jeff created the adidas-sponsored GETfit event series to give New York City residents unprecedented free access to the city’s top exercise and nutrition experts, and help them take the first step towards getting fit. With over 2,000 in attendance, and over 75 fitness professionals exhibiting at the two inaugural events, including TODAY Show’s Joy Bauer, the events were deemed a tremendous success by the media and various healthy lifestyle sponsor brands. For more information visit the GETfit site.