Let's Move! Newark: Our Power (LM!NOP) Gets Students to Move More

Check out this article by Joshua Wilwohl about the Let’s Move childhood obesity program I’m doing with Cory Booker

Let’s Move! Spinoff Attempts to Energize Newark Ninth Graders
12-week pilot program combats childhood obesity
By Joshua Wilwohl

Janiyah Mendez-Bridges says she walks roughly 15 minutes to school every day.

The 14-year-old freshman at Barringer Ninth Grade Academy in Newark knows the time because she has to rack up 60 minutes of exercise a day as part of a pilot program to combat childhood obesity in city schools.

“I walk, run, bike and play basketball,” she said during an interview before her gym class in mid-October. “But I spend at least four hours on my phone.”

Mendez-Bridges’ four-hour routine is what fitness guru Jeff Halevy said he’s trying to break with the program, called Let’s Move! Newark Our Power, or LM!NOP. Halevy created the pilot for Newark Mayor Cory Booker to implement in ninth-grade classes at five city high school — Barringer, Central, East Side, Weequahic and West Side.

Halevy and Booker launched the program, a spinoff of First Lady Michelle Obama’s Let’s Move! exercise campaign, with 1,500 students in early October.

The initiative works by attaching a device, known as MyTrak, to students every day for 12 weeks. The device tracks the students’ progress as they walk, run, jump and play. MyTrak is designed to measure 60 minutes of workout in a 24-hour period. The students know when time is up because a circular light on the device gradually turns from red to green with every minute of exercise. 

To incentivize students, the minutes are calculated once a week, totaled by school and published online. At the end of the 12 weeks, the school — and students — with the most minutes win prizes.

Halevy said he’s hopeful the program will sprout into a four-year initiative in Newark high schools: The first year would focus on physical fitness; the second on personal development; the third on leadership; and the fourth on future wellness, or legacy.

But nearly a month in, it seems too early to say if the program is working.

The latest MyTrak numbers published Nov. 1 showed Barringer led with 8,173 minutes; Central, 3,240; Weequahic, 2,966; East Side, 2,302; and West Side, 158.

It’s not known how many minutes students exercised before the program started.

Diana Dos Santos, a master teacher of health and physical education with Newark Public Schools, said the LM!NOP program is motivating the freshmen to exercise. 

“We want to keep them moving and staying fit,” she said as she watched Mendez-Bridges and roughly 20 other students at Barringer play kickball during gym class.

Dos Santos said the district gives students a window of 25 to 30 minutes for exercise during the school day.

Both Halevy and Dos Santos blame the expanding problem of childhood obesity and lack of exercise on technology.

“The amount of screen time kids have these days is just insane,” Halevy said by phone.

The two acknowledge, though, the issue is hard to combat as technology advances.

A September 2009 Pew Internet study, the most recent data available, showed 93 percent of children, ages 12 to 17, were online. An earlier Pew report in April 2009 revealed 29 percent of teenagers “spend time with friends in person doing social activities outside of school.”

The studies did not have information about how much time teens spend online, but a January 2010 Kaiser Family Foundation report showed children ages 8 to 18 devoted an average of 7 hours and 38 minutes a day to “entertainment media.” Of that time, roughly an hour-and-a-half was spent in front of a computer, compared to four-and-a-half hours of watching television shows via cell phones, computers, iPods and TVs, according to the Kaiser study.

Reid Stapp, a physical education and health teacher at Barringer, said he witnesses students daily spend more time worrying about technology than their health.

“Playing doesn’t happen any more,” he said. “They get home and get on Facebook.”

While Mendez-Bridges says she’s guilty of that routine, the teenager insists she still spends time offline.

“My mom says I’m out of the house too much,” she said.

Should You Do Crunches?

I thought this piece by Mike Robertson was so great, I decided to share it here, and shed light on a controversial, and often confusing topic:

Should you crunch?

Amazingly enough, crunches are still a hot-button topic in the fitness industry.

10-15 years ago, crunches were all the rage. After all, they were easier on your achy back than sit-ups, and they did a better job of isolating the target muscles, the rectus abdominus.

About 5 years ago, crunches really started to fall out of favor. You heard industry leaders such as Mike Boyle and Dr. Stuart McGill talk about how they rarely, if ever, used crunches and we started focusing on exercises that prevented motion versus creating it.

Now, Brad Schoenfeld and Bret Contreras’ new article cites research that crunches may possibly be beneficial for the discs in the lumbar spine. Their contention is that the subtle motion provides nourishment to the discs and helps keep them healthy.

So where exactly does this leave us with regards to using crunches in our programming?

While I’m just one coach, I of course have my opinion, and I’m not shy about stating it. So here goes….

I rarely, if ever, use crunches in my programming.

In fact, it’s rare that I ever use any sort of isolated spinal flexion in my programming.

Firstly, let me give one instance where isolated spine flexion work could be appropriate. If someone comes to you that’s locked in lumbar hyper-extension, and needs their isolated/segmental lumbar mobility restored, this would be a time when spine flexion work is appropriate.

Even still, crunches are not how I would get them from A-to-B. In fact, I dealt with a client recently that was in this exact scenario, and one of the best exercises for him was a low-load exercise, the cat-camel.

Now we can debate this until the cows come home, but here are my thoughts on the crunches.

Are Crunches Bad for the Back?

The first and most obvious question is this: Are crunches bad for your lower back?

And it’s an extremely loaded question that leads to a million other questions.

  • Where are they getting the movement – the thoracic spine or the lumbar spine?
  • Do they currently have back pain?
  • Have they had back pain in the past?
  • What does their posture and alignment look like?
  • What positions are they in throughout the day?
  • What sport(s) do they participate in?
  • How many crunches are they doing on any given day?
  • How does that volume play out with regards to their total core training?
  • What does the rest of their training program look like?
  • What kind of loads are being used in training?

As you can imagine, it would be very hard to look at an entire program and say, “Yep – the crunches are 100%, for sure, the reason this person does/does not have back pain or dysfunction.”

Unfortunately, it’s just not that simple, or that black and white.

The big argument for crunches these days is that it provides a certain amount of nourishment to the discs of the lumbar spine. Movement is typically a good thing – as gentle movement can provide blood flow and nutrition to just about any area to help keep it healthy.

But here’s my question – are crunches the only way to provide said nourishment?

Are there not other options out there that we can choose from? Ones that don’t have a negative effect on the posture and the alignment throughout our body?

But I’m getting ahead of myself here. Let’s talk about the biggest reason I don’t like crunches, and it’s not even lower back related!

Do Crunches Cause Upper Body Pain and/or Dysfunction?

In all honesty, I think we’re missing the mark when it comes to crunches. We’re so focused on the changes it makes DOWN the kinetic chain (i.e. the lower back) that we fail to realize the changes they make UP the kinetic chain (i.e. the upper back and neck)!

Try this out for me – standing up, sitting down, I don’t care what you’re doing – slouch your shoulders over like you’re doing a crunch.

Now try and lift your arms straight up as high as you can.

Your mobility isn’t great, right?

Now, get as “tall” as you can throughout your thoracic spine. Try the test again, raising your arms as high as you can.

Pretty significant change in shoulder motion right?

This is probably the biggest reason I rarely use crunches – they can absolutely promote poor alignment, which affects our thoracic spine posture.

And by extension, that poor t-spine positioning negatively impacts the position of our scapulae, shoulders, elbows and even our wrists.

Why are we using an exercise that knowingly and willingly puts us in a poor postural alignment?

Not to mention the fact that most of us assume this position for 6, 8, even as much as 10 to 12 hours every day we’re at work or in the car!

Do we really need more practice in hunching over and shortening our core?

I just don’t see the need for it.

Are there rare circumstances or instances where crunches or spinal flexion work could pay dividends?

Sure – I’m not absolutist enough to say anything different.

But I also feel those times are extremely few and far between. The bottom line is there are better core training exercises out there, that will train all the muscles of our anterior core (don’t forget your external obliques!) that won’t have the negative impact on the position of our rib cage and shoulders.

We Need Bottom-Up Stability!

The final nail in my “crunching” coffin comes from old-fashioned, in the trenches experience.

We know people have crappy posture and alignment. And that leads to a host of upper extremity issues.

But crunching in effect is a top-down core exercise. You’re pulling the rib cage down to meet the pelvis.

Instead, think about what most people need – they’re walking around in an excessive anterior tilt of the pelvis.

This anterior tilt drives lower back pain, pulled hammies, pulled groins, anterior knee pain, and a host of other lower extremity injuries.

Instead of a top-down approach, what most of our clients and athletes need is a bottom-up approach to stability!

We need to teach them how to effectively stabilize and control the position of their pelvis. And even though the rectus abdominus can play a small role in that, what we need to be spending the bulk of our time on is developing the external obliques instead.

The external obliques can pull “upwards” on the pelvis, getting it to a more neutral position. As Shirley Sahrmann states in her first text, the external obliques are different from the rectus abdomnius because they can create a posterior tilt of the pelvis without pulling downward on the ribcage.

Summary

So those are my thoughts on crunching and spinal flexion work, as well as the reasons I rarely use them.

Again, I’m not absolutist enough to say I will never use them, but at this point in time I think the negatives far outweigh the positives, at least for myself and the clients I work with.

Three Star Food Nutrition Label System is a JOKE!

The New York Times reports this morning on the proposed three star food nutrition label system. The system rates a food’s nutritiousness based on two factors: 1) whether foods are above or over 100 calories/serving and 2) whether foods contain added sugars, sodium and saturated or trans fats. The following image was used for illustration:

Makes sense, right? WRONG! This is a system that the food industry will take major advantage of. Here are just two ways (and God knows I’m not nearly as creative as the food industry):

1) Reduce serving size. Calories will instantly go down and the food’s rating will go up. And how many consumers really check labels for serving size before they eat anyway!?

2) Replace sugar with artificial sweeteners (a.k.a. POISONOUS CHEMICALS!). This will really drive a product’s rating up. Firstly, no more sugar. Bam. Secondly calories will also go down. Must be a healthy product right? Ughhhh!

You with me here? This system is a joke and, under the guise of clarifying nutrition for consumers, will surely deceive them!

What happened at the LM!NOP launch?

Watch this video to find out!

Channel 9 News Covers Launch of LM!NOP

Check out the video below for news footage from LM!NOP’s launch, with interviews from Tiki Barber and me. MYTRAK is such a hit with the kids!

Let's Move!

My Let’s Move! program in Newark launches tomorrow! Watch this video to see what LM!NOP is all about.